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After all the hard work, investing in product development and a successful regulatory approval, it is important to ensure you maximise the impact of promotional activities and literature. Effective promotional activities deliver the messages to where they matter most and can translate a product’s key features into benefits for prescribers, and for non-prescription medicines, consumers alike. It is therefore important that the rules concerning promotional compliance and the promotion of medicines are adhered to.
How can we help?
Our consultants are experienced in the review of all materials that fall within advertising regulation, including promotional items, representatives’ training packs and medical education. It is important that we understand our clients’ commercial objectives so that both compliance and promotional effectiveness are achieved. With direct experience of working in both regulatory and commercial roles, we often advise on alternative solutions that achieve the objectives when conflicts arise. We will advise on and review activities for compliance that fall under EU legislation, guidance under the EFPIA Code of Practice as well as national rules and practices.
For a more detailed discussion on how we can help you, contact us on +44 (0)1628 530554 or email us via our contact form.REQUEST MORE INFORMATION